Content-Led Brand Building
Turning ideas and consistent content into audience growth
Producer, Host
2025 - Present
I took the lead in creating The Funsize Show because I believed the agency had stories, expertise, and personality we weren’t sharing often enough. I pushed the concept forward, built momentum around it, and shaped it into a recurring show with segments I helped program, produce, and host.
Problem
Funsize had no dedicated channel for regularly sharing the perspectives, craft, and culture that make the agency distinctive. I saw an opportunity to use content not just for promotion, but to help more people discover how we think and what we care about.
Outcome
Launched a video-based podcast on YouTube and turned it into a repeatable show spanning multiple segments. In the first 28 days, views increased 11x, impressions grew from 225 to 1.6K, and average watch time climbed significantly, reinforcing the opportunity content creates for reach, relevance, and discovery.
