Credit Karma
Building trust into the TurboTax handoff
Lead Designer, IC
12 Weeks
2025
I led design for Credit Karma’s embedded TurboTax experience, working across teams to make the transition into filing feel clear, trustworthy, and easy to begin for members starting taxes.
Problem
Credit Karma wanted more members to begin filing through TurboTax, but the handoff needed to feel understandable and trustworthy, especially for something as personal as taxes.
Outcome
The experience contributed to 3x growth in TurboTax starts, a 4x increase in completed filings, and more than $1M in revenue.
